Sunday, 18 September 2011

ELEMENTS AND PRINCIPLES OF MEDIA ARTS

Elements of Media Art  (ASM20 and ASM3M)
  • Light: Does the artwork include the use of light? (i.e. photography)
  • Sound: Does the artwork include sound?
  • Time: Does the artwork reveal itself over a period of time?
  • Point of View: What angle do we see the subject at? ( High, low, etc)
  • Performance: Is the act of creating part of the artwork?
  • Framing: How does the subject fit in the frame? (close-up, medium, long shot)
  • Narrative: Has story telling been used?
  • Editing: Has the work been revised or rearranged?

Principles of Media Art (ASM3M only)
  • Interactivity: An artwork is seen as interactive if you can affect it in some way, or explore it in multiple ways.
  • Heterogeneity:  How an artwork can be made up of man distinct experiences and parts that are independent, yet when placed together bring deeper meaning.  An example might be an installation that includes recorded sounds, images, and performances.
  • Hybridization: How an artwork can be made up of two or more artwork ideas, and rearranged to create a third artwork that is different from the “parent” artworks.
  • Medium: The materials used to create the art piece determine the nature of the final work.
  • Temporality: How the passage of time can change one’s interpretation of an artwork, or our ability to witness an artwork.

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